Make sure your reporting is in place with the change to GA4 new event based tracking model.
We review your current website UI and identify the different events that need to be measured to be able to report your key business metrics. We help your development team build your digital properties’ data layer, to make this data available. Once we have identified them, we map them into your preferred analytics solution.
-Audit: We run an audit on your GTM containers, identify opportunity areas and provide a solution proposal.
- Data Layer implementation: We map the events from your digital channels into GTM, based on your preferred analytics solution.
-GA4 eCommerce Implementation: Using the events from your data layer, we map them into GA4 ecommerce tracking
We review your current website UI and identify the different events that need to be measured to be able to report your key business metrics. We help your development team build your digital properties’ data layer, to make this data available. Once we have identified them, we map them into your preferred analytics solution.